From the very beginning, we've had big buttercream dreams to revolutionise the baking scene; with high quality pigments that would never let you down.
And now, after almost 5 years of making a colourful mess in the kitchen, we're going from revolution to evolution with our new and improved, high-concentration formula.
Say hi to high concentration.
As many of you have already spotted, colours in our light to medium shade range are rocking a whole new look. Colours with the new formula (e.g. pastels, nudes and medium hues) now look darker coming out of the bottle.
For example, Blush will now come out of the bottle looking similar to Rust. This is because our new high concentration formulas are up to 10x stronger than the original.
But don't sweat it folks, the rest of the product remains exactly the same as the Colour Mill you know and love. They're still pigment based, streak-free, fade-resistant and vibrant as ever!